Jason Aldean, who’s proud of his blue collar roots in Georgia, is here to let rural America know he understands what they’re going through with his new video for “They Don’t Know,” a track off his 2016 album of the same name.
“Nothing gets under my skin more than being stereotyped,” Aldean, 40, insists. “If you live in some big city and you get all your fruits and vegetables at the grocery store, that stuff didn’t just magically appear on the shelf. Some farmer in the Midwest or the South busted his ass to get it there. That’s how they make their living. They’re some of the hardest-working people there are. A lot of times they don’t get the respect they deserve.”
“When I was a kid, my mom worked for the Farmer’s Home Administration. I was around that stuff a lot growing up and realized how hard those guys had it, you know,” Aldean said of the song written by Kurt Allison, Jaron Boyer and Josh Mirenda.
“It’s just hard to make a dollar growing crops, so it was just something that I always had a lot of respect for. Those are some of the hardest-working people in the country, and they don’t get a lot of attention for the things they do.”
The video is interspersed with footage of Aldean rehearsing for his They Don’t Know Tour with shots of crews setting up the stage as well as local farmers toiling on their tractors and big trucks riding through muddy terrain. You know, the kind of things those on the coasts might not be familiar with!
“I remember watching Mellencamp and Willie Nelson do Farm Aid,” he says. “Those guys are a voice for the people. I’m not saying we’re the same, but I’m from Middle Georgia — no bells and whistles. So if I can be a voice for the common man, for Middle America, that’s cool with me.”
These shots help the video reflect the blue-collar message of the song, which stands up for the lifestyles of small-town and rural life citizens and highlight how misunderstood they are.